The Moo is a delightful brand curating ‘over-the-top’ indulgence boxes for women, celebrating maximalist joy in fashion and lifestyle. I had the pleasure of crafting their new logo and brand identity, designing a visual language that feels distinctly unique and captivating. My aim was to elegantly express their bold, ‘more-is-more’ philosophy. This refined branding now beautifully conveys The Moo’s enchanting essence to its audience.